Development of the Jaguar C-XF: Design as a Unique Selling Proposition Isaac Black This paper reports on the launch of Jaguar's C-XF concept car, a radical new design for the company that will influence its next generation of models. Driving innovation Automakers & marques Automotive industry (general) Packaging Experiential marketing United States Development of the Jaguar C-XFDesign as a Unique Selling PropositionIsaac BlackIntroducing the C-XFA neck-snapping reaction is certainly warranted when greeted by Jaguar’s fabulous one-off C-XF concept car, which made its world debut at the 2007 North...
