Development of the Jaguar C-XF: Design as a Unique Selling Proposition

This paper reports on the launch of Jaguar's C-XF concept car, a radical new design for the company that will influence its next generation of models.

Development of the Jaguar C-XF

Design as a Unique Selling PropositionIsaac Black
Introducing the C-XFA neck-snapping reaction is certainly warranted when greeted by Jaguar’s fabulous one-off C-XF concept car, which made its world debut at the 2007 North American International Auto Show in Detroit. C-XF embodies the core design language that all future Jaguar saloons will possess, including the XF sedan which is due to replace the S-Type next year.On the evening of January 18th, this glimmering new feline - not your typical hotel adornment - was prominently displayed out front of...

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