Development of a global social-economic classification system

While regional classification systems have been developed for both Latin America and Europe, it is increasingly evident that a harmonized social economic classification system that spanned all countries – retaining accuracy and relevance – is necessary.

Development Of A Global Social-Economic Classification System

Andrea Dinning Kantar Media ResearchRosi Ware The Kantar Group

INTRODUCTION: SOCIAL-ECONOMIC MEASUREMENT SYSTEMS

Segmenting the population into discrete groups that define an individual...