Development of a global social-economic classification system

While regional classification systems have been developed for both Latin America and Europe, it is increasingly evident that a harmonized social economic classification system that spanned all countries – retaining accuracy and relevance – is necessary.

Development Of A Global Social-Economic Classification System

Andrea Dinning Kantar Media ResearchRosi Ware The Kantar Group

INTRODUCTION: SOCIAL-ECONOMIC MEASUREMENT SYSTEMS

Segmenting the population into discrete groups that define an individual or household's social and economic status has long been a challenge in the marketing and research world.

Segmentations have been designed to do this - to provide an understanding not only of a consumer's potential to spend but the social context in which this...

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