Development Of A Global Social-Economic Classification System
Andrea Dinning Kantar Media ResearchRosi Ware The Kantar Group
INTRODUCTION: SOCIAL-ECONOMIC MEASUREMENT SYSTEMS
Segmenting the population into discrete groups that define an individual or household's social and economic status has long been a challenge in the marketing and research world.
Segmentations have been designed to do this - to provide an understanding not only of a consumer's potential to spend but the social context in which this...