Development of a global social-economic classification system

While regional classification systems have been developed for both Latin America and Europe, it is increasingly evident that a harmonized social economic classification system that spanned all countries – retaining accuracy and relevance – is necessary.

Development Of A Global Social-Economic Classification System

Andrea Dinning Kantar Media ResearchRosi Ware The Kantar Group


Segmenting the population into discrete groups that define an individual...

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