Development and implementation of the commercial performance audit

ABN AMRO is one of the top three banks in the Netherlands with 570 “bankshops.” It introduced a commercial audit to make bankshop staff and management aware of the required level of customer service; to improve sales and customer satisfaction and to ensure that clients get the same level of service at each bankshop.

Development and Implementation of the Commercial Performance Audit

Wilfred KikMarketResponse International Group, Netherlands

Leo van DoornABN AMRO Bank, Netherlands

BACKGROUND OF ABN AMRO BANK AND SERVICE CONCEPT

ABN AMRO Bank

ABN AMRO is a prominent international bank, which was established in 1824. It currently has 3,400 branches in over 60 countries, a full time staff of 110,000 and a balance sheet total of 640 billion Euros. ABN AMRO is number 11 on the list of main European banking institutions, and is listed both on the Amsterdam and the New York stock exchange.

It is a multi-regional bank with...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands