Developing winning strategies for consumers of all ages. Identifying and leveraging age-based expectations

Robert Passikoff and Kerry O’Connor

Consumers don’t always understand financial products and they don’t trust financial service providers.

Developing Winning Strategies for Consumers of All Ages

Identifying and Leveraging Age-Based Expectations

Robert PassikoffBrand Keys, Inc., United States.

Kerry O'ConnorMirror Group Newspapers Limited, United Kingdom.

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