Developing Unified Key Performance Indicators Based On The Integration Of Site-Centric And Panel-Cenytic Online Data
Stephen Shaw Autometrics Limited
Introduction
Background
In November 2001 and again in June 2002, Autometrics hosted meetings...
Developing unified key performance indicators based on the integration of site-specific and panel-centric online data
The perceived conflict between server-centric and panel-centric metrics has served to bring confusion to the users of Internet audience measurement.
