Developing unified key performance indicators based on the integration of site-specific and panel-centric online data

The perceived conflict between server-centric and panel-centric metrics has served to bring confusion to the users of Internet audience measurement.

Developing Unified Key Performance Indicators Based On The Integration Of Site-Centric And Panel-Cenytic Online Data

Stephen Shaw Autometrics Limited

Introduction
 
Background

In November 2001 and again in June 2002, Autometrics hosted meetings...