Developing new businesses can increase recession resilience – and drive long-term growth

Maya Yegorova

Companies that incorporate new business development into their strategic priorities are better placed to withstand times of economic strain and post faster growth, according to a global study by McKinsey, the management consultancy.

Companies that prioritize establishing new businesses during periods of economic volatility outperform rivals which do not place a similar focus on this activity, a global study has found.

While those insights are promising for companies which invest time...

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