Developing customer loyalty schemes to win hearts and minds

George Terhanian

This article discusses how to run a customer loyalty programme. In the first instance, loyalty schemes, as with every interaction between a customer and a brand, must appeal to both the head and the heart.

Developing customer loyalty schemes to win hearts and minds

Dr George Terhanian,

Committed customers, or those whose heads and hearts you have won, spend more with you, trust you, recommend you to friends and family, and stick with you even when competitors...

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