Developing ‘CQ’: Why cultural intelligence is required to create effective work

Combining hard and soft approaches to develop cultural intelligence can result in agency teams with diverse thinking that deliver fresh perspectives to solve client challenges, says EssenceMediacom’s Wendy Siew.

Clients are increasingly looking to agencies to provide strong, out-of-the-box thinking that is differentiated and “market-first”. Introducing cultural diversity in agency teams is a great way to go beyond the standard mindsets and tap into fresh perspectives...

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