Developing An Optimal Product Line Using Consumer Preferences And Cost Data
Steve Cohen SHC & AssociatesSusan Stoev Eastman Kodak Company
KODAK'S CHALLENGE
Eastman Kodak Company is a major worldwide manufacturer and marketer of imaging products...
Developing an optimal product line using consumer preferences and cost data
Much of the activity of market researchers focuses on understanding the effect of new products on the firm.
