Developing a tool for testing, diagnosing and providing creative input for corporate communication

This project presents the problem of testing decisions companies make about their visual appearances before investing heavily in a new designprogram.
  

Developing a tool for testing, diagnosing and providing creative input for corporate communication

Tore Kristensen, Gorm Gabrielsen, Flemming Hansen and Jens HallingCopenhagen Business School

INTRODUCTION

The need for pre-testing corporate designs...