Developing a tool for testing, diagnosing and providing creative input for corporate communication
Tore Kristensen, Gorm Gabrielsen, Flemming Hansen and Jens Halling
This project presents the problem of testing decisions companies make about their visual appearances before investing heavily in a new designprogram.
Developing a tool for testing, diagnosing and providing creative input for corporate communication
Tore Kristensen, Gorm Gabrielsen, Flemming Hansen and Jens HallingCopenhagen Business School
INTRODUCTION
The need for pre-testing corporate designs...
