Reputation in higher education: development, validation and application of a model
Anne Martensen & Lars GrønholdtDepartment of Marketing, Copenhagen Business School, Denmark
1. INTRODUCTION
1.1. Challenges for Higher Education Institutions...
Developing a conceptual model of reputation in higher education
The purpose of this paper is to develop a reputation model for higher education programmes, provide empirical evidence for the model and illustrate its application by using Copenhagen Business School (CBS) as the recurrent case.
