Developing a conceptual model of reputation in higher education

The purpose of this paper is to develop a reputation model for higher education programmes, provide empirical evidence for the model and illustrate its application by using Copenhagen Business School (CBS) as the recurrent case.

Reputation in higher education: development, validation and application of a model

Anne Martensen & Lars GrønholdtDepartment of Marketing, Copenhagen Business School, Denmark


1.1. Challenges for Higher Education Institutions...

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