Deutsche Telekom: Just Doing It – Celebrating Gen Z's activism

German telco Deutsche Telekom created a positive film-centred campaign to stay relevant and forge a meaningful connection with the nation's Gen Zers.

Campaign details

Brand: Deutsche TelekomBrand owner: Deutsche TelekomEntrant company: Mindshare GermanyMarket: Austria, Croatia, Germany, Hungary, Macedonia, Montenegro, Poland, Romania, Slovak RepublicSector: Telephone & internet servicesMedia channels: Online video, Programmatic display, Social media, Virtual & augmented reality, Word of mouth, influencersBudget: 1 - 3 million

Campaign video

Creative assets

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