Deutsche Telekom: Just Doing It – Celebrating Gen Z's activism German telco Deutsche Telekom created a positive film-centred campaign to stay relevant and forge a meaningful connection with the nation's Gen Zers. 1 - Influential Idea 2 - Behaviour Breakthrough 4 - Brand Builder Telephone & internet services Austria Croatia Germany Hungary Macedonia Montenegro Poland Romania Slovak Republic Campaign detailsBrand: Deutsche TelekomBrand owner: Deutsche TelekomEntrant company: Mindshare GermanyMarket: Austria, Croatia, Germany, Hungary, Macedonia, Montenegro, Poland, Romania, Slovak RepublicSector: Telephone & internet servicesMedia channels:...
