Deutsche Lufthansa: World Wide Egg

Around Easter 2009, Deutsche Lufthansa, ran a campaign to drive traffic to their website to encourage people to sign up to receive their newsletter and marketing material.

Deutsche Lufthansa: World Wide Egg



Category: Travel & Hospitality/TransportationCountry where program ran: WorldwideDate program started/ended: March-April 2009

Product Description: Premium airline with worldwide connections

Advertiser/Client Name: Deutsche Lufthansa AGWebsite: Media Channels:


Marketplace Challenge:

Developing a promotion at Easter time for bringing as much people as possible in contact with the Lufthansa website. Communication goal: triggered by fun the participants should give Lufthansa their e-mail addresses (including permission) and order the Lufthansa newsletter.

Target audience: Consumer

100,000 readers of Lufthansa newsletter

Size of target audience:50,000-999,999...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands