Deutsche Lufthansa: Is This Art?

In August 2009, Deutsche Lufthansa introduced a low-price promotion only available via the internet for flights within Germany and the rest of Europe.

Deutsche Lufthansa: Is This Art?

Wunderman

ENTRY INFORMATION

Category: Travel & Hospitality/TransportationCountry where program ran: GermanyDate program started/ended: August 2009

Product Description: Flights within germany and Europe for 99€ (the lowest price offered by Lufthansa for return-trips).

Advertiser/Client Name: Deutsche Lufthansa AGMedia Channels: InsertWebsite: http://77.72.164.70/wm/einreichungen2010/lufthansa/galerie/index.php?lc=en

STRATEGY

Marketplace Challenge:

Advert visitors of cultural events (like "Festival of Museums") to Lufthansa's 99€-flights within Germany and Europe. Goal: More sales on all German/European routes. Measurement: a special promotion code, redemption only via the Lufthansa website Especially for this target group Lufthansa signed...

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