Deutsche Bahn: Rediscover Germany

Rail operator Deutsche Bahn collaborated with state tourism associations and motivated Germans to holiday in Germany and get there by train during COVID-19, using a multichannel and personalised campaign based on surprising locations.

Campaign video: Deutsche Bahn – Rediscover Germany

Read the full campaign case study

Selected creative: Deutsche Bahn – Rediscover Germany


Agency: Ogilvy FrankfurtAccount Management: Roland Stauber, Florian Bader, Katrin Wedekind, Eva HeinzAgency Producer:...

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