Deutsche Bahn: No Need to Fly Deutsche Bahn, a railway company, targeted social media users who were thinking of travelling to various locations and showed them similar-looking locations in Germany to encourage visits by train. 1 - Influential Idea 2 - Behaviour Breakthrough 3 - Sales Spike 4 - Brand Builder 5 - Commercial Triumph Rail, coach, boat & car rental Germany Campaign video: Deutsche Bahn – No Need to FlyRead the full campaign case studySelected creative: Deutsche Bahn – No Need to FlyCreditsAgency:Ogilvy Frankfurt...