Dettol: Using virality to fight the virus Dettol, a cleaning supplies brand, launched a campaign in India to increase the rate and duration of hand washing to prevent the spread of Covid-19. 1 - Influential Idea 2 - Behaviour Breakthrough 3 - Sales Spike Cleaners & detergents India Campaign video: Dettol – Using virality to fight the virusRead the full campaign case studySelected creative: Dettol – Using virality to fight the virusCreditsAgency:McCann New Delhi...