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Dettol: Using virality to fight the virus

Dettol, a cleaning supplies brand, launched a campaign in India to increase the rate and duration of hand washing to prevent the spread of Covid-19.
  • 1 - Influential Idea
  • 2 - Behaviour Breakthrough
  • 3 - Sales Spike
  • Cleaners & detergents
  • India

Campaign video: Dettol – Using virality to fight the virus

Read the full campaign case study

Selected creative: Dettol – Using virality to fight the virus

Credits

Agency:McCann New Delhi...

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