Campaign details
Brand: DettolBrand owner: Reckitt BenckiserEntrant company: Reckitt Benckiser, GurgaonIdea creation: McCann, GurgaonMarket: IndiaSector: Bath toiletries, soapsMedia channels: Online video, Social media, Word of mouth, influencersBudget: 500k - 1 millionCampaign video
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