Dettol: Getting a nation to slow down for handwashing

Dettol, a cleaning supplies brand, launched a campaign in India to increase the rate and duration of hand washing to prevent the spread of Covid-19.

Campaign details

Brand: DettolBrand owner: Reckitt BenckiserEntrant company: Reckitt Benckiser, GurgaonIdea creation: McCann, GurgaonMarket: IndiaSector: Bath toiletries, soapsMedia channels: Online video, Social media, Word of mouth, influencersBudget:500k -...