Dettol: Fight to protect

Dettol, the disinfectant and antiseptic brand, transformed the popular narrative from one of fear to one of confidence to gain share during COVID-19 in the Middle East.

Campaign details

Brand: DettolBrand owner: Reckitt BenckiserLead agency: FP7 McCann DubaiContributing agency: Dejavu DubaiMarket: Middle East & North Africa (general region)Industries: Cleaners & detergentsMedia channels:Content marketing, Integrated, Online...