Dettol: Cool

Reckitt, a producer of health, hygiene and nutrition products, launched a TikTok campaign to promote its cooling body wash Dettol Cool in the UAE and Saudi Arabia.

Campaign details

Brand: ReckittLead Agency: UMRegion: EMEA

Strategy

Objective

22% of body wash consumers are looking for a product that will deeply cleanse their skin, leaving them free from sweat, odor and germs. While consumers trust Dettol's efficacy on...