Dettol clothing sterilization liquid Jingdong marketing virus video project

Dettol, a global professional disinfection and sterilization brand, hopes to establish a clear and distance-free value communication with young consumers, and make clothing sterilization liquid another essential laundry product in the family.

Case details

Brand : Dettol

Brand owner : Shanghai Manlun Trading Co., Ltd.

Main agency : Beijing Pengtai Interactive Advertising Co., Ltd.

Secondary agency : Tianjin Wanmo Communication Co., Ltd., Beijing Pelican Culture Communication Co., Ltd.

Holding Group...