Dettol: Amazon DSP helped Dettol drive awareness for a product launch

Dettol, a cleaning product company, increased awareness, consideration and sales in India by advertising on Amazon’s mobile app.

Campaign details

Brand: DettolAgency: NARegion: APAC

Campaign video

Strategy

Objective

The Dettol No Touch handwash was launched in India in 2021, immediately after the second Covid wave. The prevalent tailwinds in personal hygiene helped Dettol reach its...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today