Dettol: Amazon DSP helped Dettol drive awareness for a product launch

Dettol, a cleaning product company, increased awareness, consideration and sales in India by advertising on Amazon’s mobile app.

Campaign details

Brand: DettolAgency: NARegion: APAC

Campaign video



The Dettol No Touch handwash was launched in India in 2021, immediately after the second Covid wave. The prevalent tailwinds in personal hygiene helped Dettol reach its...

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