Determining the market for a new vaccine: the use of “last patient analysis''

Melanoma (a degenerative malignancy of the pigment-producing cells) is currently the fastest growing cancer worldwide, and is the most common cancer in young adults 20-30 years of age.

Determining the market for a new vaccine: the use of “last patient analysis”

Corinne HardyMarket and Business Research, Sanofi-Pasteur, France

Henry GazayMedimix International, United States

MELANOMA

Melanoma is a degenerative malignancy of the pigment-producing cells (or melanocytes), which are found predominantly in the outer layer of the skin. Usually, melanoma begins on the surface of the skin, but it can grow down into deeper layers, ultimately reaching the blood and lymphatic vessels, and metastasize, causing life-threatening illness. When detected early it is a curable condition, but can be fatal if allowed to progress and spread.

Melanoma is currently...

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