Detective work caught Saddam Hussein: marketing needs more of it

David Cowan

All marketing problems are particular. Yet marketers often rely on models of consumer behaviour that assume all markets are the same.

Data management
Tracking theories & ideas
Behavioural research

Detective work caught Saddam Hussein: marketing needs more of it

David Cowan Forensics

Donald Rumsfeld was openly amazed and becoming increasingly frustrated that after nearly eight months Saddam Hussein was still on the run. And we can see why. There were spy satellites positioned 22,300 miles above the earth to monitor mobil

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