Destination NSW: Encouraging young Australian travellers to take The Long Road

Destination NSW, the government organisation, attracted young Australian travellers to New South Wales in Australia.

Campaign details

Brand: Destination NSWBrand owner: Destination NSWLead agency: Havas Media, Havas Sports and EntertainmentContributing agency: EmotiveCountry: AustraliaIndustries: Destinations and locationsMedia channels:Content marketing, Online video, Radio...