Destination marketing: Virtual tourism through social media

Darren McColl

Tourism Queensland came up with an original focus for its campaign to raise visitor numbers. It advertised 'The Best Job in The World' - a stint as caretaker of Hamilton Island in the Great Barrier Reef.

Virtual tourism through social media

Darren McColl

Immersing people in the travel experience through other visitors' shared travelogues makes social media the perfect, efficient means of communication

Destination marketing is one of the purest, yet most...

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