Designing Innovation: Maximizing Online Respondent Engagement Through A Game-Way Research Design

The response to online surveys are facing tough competition from online games, social networking sites, micro bloging sites etc, forcing the market research fraternity to think of innovative ways to engage with the respondent.

Designing Innovation: Maximizing Online Respondent Engagement Through A Game-Way Research Design

Gayathri Swahar, Janardhan Swahar


Online surveys have been around for quite some time and so have the discussion and debates on response rates, respondent engagement, dropout rates, etc. Researchers have been working extensively on creating measures to improve respondent engagement so as to maximize quality and quantity of response. With the advances in technology and more people getting online, online survey research faces a great deal of competition for respondent attention and expression, ranging from online games, online social networks, alternative opinion sites, and also from demanding...

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