Design and the Internet

The author argues for more thought, effort and talent in designing web sites. He feels that the importance of good aesthetics to web design has long been undervalued.

Design and the Internet

The importance of good aesthetics to an effective Web site

Graham Hanson, Graham Hanson Design

Now, more than ever, we are able to confront design in a more personal way and determine for ourselves the value design has in our lives. The Internet, by its pervasiveness and necessity, has permanently changed the way we think and, through its mere existence, has also changed the overall landscape in which we live from day to day. Before our lives became affected by the virtual landscape created by the Internet, we decided when and where our daily travels...

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