Description for the 21st century global telecom challenge. Using research for profitable planning

Bill Blyth and Tacis Gavoyannis

This paper discusses the issues that global telecommunications market research needs to address. It describes the need for a consistent approach that encompasses a core data set that meets international, regional and local requirements.

Calibration and Description for the 21st Century Global Telecom Challenge

Using research for profitable planning

Bill BlythStrategic Development Division, TNS Plc, United Kingdom.

Tacis GavoyannisTelecomms Sector, TNS Plc, United Kingdom.

INTRODUCTION

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