Dero – Keeping up with the Popescus: a Romanian icon embraces modern portfolio management and reaps rewards
Nicoletta Vita, Gabriel Predescu, Sara Donoghugh and Rachel Stent
Dero is an unashamedly Romanian brand. In the past, this meant being a state-owned generic offering; now, it embraces a more aspirational and optimistic future.
| Agency: BBH | Authors: Nicoletta Vita, Gabriel Predescu, Sara Donoghugh and Rachel Stent |
Dero – Keeping up with the Popescus1: a Romanian icon embraces modern portfolio management and reaps rewards
INTRODUCTION
On one level, this is the story of a quirky Romanian...
