Deprivation and inundation: paths to deeper brand insight

Bryan Urbick

The article describes a new way of uncovering consumer insights about brands by combining two techniques: 1) deprivation (forcibly removing the brand from keen users for a period) and 2) inundation (forced usage over a period).

Deprivation and inundation: paths to deeper brand insight

Bryan Urbick

Gary Rodkin, chief executive of $ 12 bn corporation ConAgra Foods, recently discussed his firm's success on Fox Business News.

He gave reasons why his business was growing, even in the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today