Deployment and implementation of the audience measurement system (AMS) in Latin America

DIRECTV Latin America has worked with NDS to implement a Smart Card / Set Top Box based Audience Measurement System (AMS).

Deployment And Implementation Of The Audience Measurement System (AMS) In Latin America

David Samson NDSSandro Mesquita and Mark G. Welsh  DIRECTV Latin America

background and objectives

DIRECTV Latin America has keen interest in audience measurement...