Agency: Target Marketing & Communications |
Department of Tourism, Culture and Recreation – Newfoundland & Labrador Tourism
Bronze: Government & Advocacy
EXECUTIVE SUMMARY
Business Results Period (Consecutive Months): January 2006–May 2007Start of Advertising / Communication Effort: 14 January 2006Base Period for Comparison: Calendar 2005
a) Introduction:
Around here, there's no such thing as an accidental tourist. Confronted by real and perceptual barriers of distance, time and cost, it takes a determined effort to visit Newfoundland and Labrador (NL).
Faced with a large number of well-known, well-funded competing tourism destinations, the challenge to engage and persuade potential visitors to...