Department of Tourism, Culture and Recreation – Newfoundland & Labrador Tourism

With a large number of well-known, well-funded competing tourism destinations, and confronted by real and perceptual barriers of distance, time and cost, the region of Newfoundland and Labrador faced a real challenge to engage and persuade potential visitors to holiday in an off-the-beaten-path destination.
Agency: Target Marketing & Communications

Department of Tourism, Culture and Recreation – Newfoundland & Labrador Tourism

Bronze: Government & Advocacy

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): January 2006–May 2007Start of...

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