Agency: Lylebailie International | Authors: David Lyle, Julie Anne Bailie, Dawn McCartney, Robert Lyle and David Martin |
Department of the Environment (NI)/Road Safety Authority (ROI) – The longer-term effects of seatbelt advertising 2001–2007
CONTEXT/BACKGROUND
Road fatalities in both Northern Ireland and the Republic of Ireland have historically been higher than their nearest neighbour, Great Britain. In 2000, road deaths per 100,000 population were at 6 in Great Britain (GB) compared to 10 in Northern Ireland (NI) and 11 in the Republic of Ireland (ROI) – see Figure 1.
Figure 1: Road deaths per 100,000 population pre campaign – 2000...