Department of Health: Quit Kit

To inspire smokers to make an attempt at quitting, this campaign for the UK's National Health Service (NHS) focused on the creation of a new product - the Quit Kit, which was distributed by DM and contained practical tools and support materials for giving up tobacco.

Department of Health: Quit Kit



"Reaching out to and influencing hardcore smokers who have proved immune to previous quit smoking campaigns was a tall order. This was a brilliant way of avoiding the standard scaremongering messages and actually provided solutions to the practical barriers of giving up smoking."

Wanda Goldwag, True North Human Capital


Kate Waters

Bethan Williams

Hanisha Kotecha

Andy Todd

Paul Snoxell

Hazel Reed

Elisabeth Smith

Dave Mance

James Fairburn

Matt Olanda



MCBD – Advertising

MEC-Comms – planning

iris – Partnerships

Carlson– Events...

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