Department of Health/COI, Social Worker Recruitment - People Are Fascinating

Department of Health campaign to stimulate recruitment of social workers. Social work has a poor public image: there was a need to find out what motivates existing social workers.
Agency: Leo BurnettAuthor: Ali Bucknall

Department of Health/COI – Social Worker Recruitment – People are Fascinating

THE WORST JOB IN THE WORLD?

What's the worst job in the world? If the research that we were presented with in July 2001 was anything...