Agency: Leo Burnett | Author: Ali Bucknall |
Department of Health/COI – Social Worker Recruitment – People are Fascinating
THE WORST JOB IN THE WORLD?
What's the worst job in the world? If the research that we were presented with in July 2001 was anything to go by, it was probably social work. Qualitative research amongst the general public showed a highly unappealing image driven by negative media coverage and ignorance about what social workers do. Say 'social worker' to someone and people either imagined a sandal-wearing, bearded. worthy 'do-gooder' or else a child-snatching busybody.
Not surprisingly, this meant social...