Department For Transport THINK!: We salute you

THINK!, the UK's road safety champion, launched a campaign to reduce the number of people killed and seriously injured on the road in England and Wales.

Case study film

Executive summary

Males aged 17–24 who have been driving 'for a while now' think they've got the hang of it and have built up their confidence. But the truth is, a young male driver aged 17–24 is four times more likely to be killed or injured on the road due to dangerous driving1.

They overcompensate for their inexperience, which gets worse when with their mates, by driving faster, taking risks, even being complacent about the driving conditions and situations – pretending that they're better drivers than they really are. Many believe their friends are comfortable...

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