Department for Transport – a very uncomfortable feeling: developing a speed campaign for the DfT
Andrew Phillips and Will Hodge
Despite the fact a wide variety of anti-speeding campaigns have been run in the last few years, most British drivers typically think its OK to speed, even though the rational reasons for not doing so have been clearly presented to them.
Department for Transport – a very uncomfortable feeling: developing a speed campaign for the DfT
AMV BBDO
SUMMARY
Everyone thinks it's OK to speed.
Speeding in a 30 mph zone is more acceptable than dropping litter in the street.
Every driver knows they shouldn't...
