Department for Transport - Think!ing like a brand: how a brand idea drove down road casualties

The Department of Transport's 'Think!' campaign aimed to reduce road casualties, with the broader focus of reducing all accidents, not just those classed as 'serious'.
Agency: Abbott Mead Vickers.BBDOAuthors: Annabelle Watson and Clare Hutchinson

Department for Transport – Think!ing like a brand: how a brand idea drove down road casualties

IN SHORT ...

Most brand stories are about focus. This case shows how the Department...