Department for Transport - Speed: 30 for a reason

This Department of Transport campaign aimed to make speeding unacceptable. Most drivers easily avoid this message: they don't think modest speeding is bad, and they are too confident in their own skills.
Agency: AMV.BBDOAuthor: Clare Hutchinson

Department for Transport – Speed: 30 for a reason

Clare Hutchinson

This paper takes fact-finding to a new level. Sometimes when evidence doesn't exist, you need to create it. The planner, with the right specialists,...

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