Agency: AMV.BBDO | Author: Clare Hutchinson |
Department for Transport – Speed: 30 for a reason
Clare Hutchinson
This paper takes fact-finding to a new level. Sometimes when evidence doesn't exist, you need to create it. The planner, with the right specialists, can now commission the truth.
SPEED IS A GOOD THING
Speed is one of the biggest killers on the roads. In the past we had developed several very successful campaigns to educate drivers about the dangers of speed. And yet, in many drivers' minds, speed was still a good thing.
Everybody speeds. 85% of people are happy to...