Demystifying Blogs - Embracing Objective Communication

Will Corry and James Mundell

For many consumers, blogs are their key means for ascertaining information and messages they believe are more accurate and more trustworthy than above-the-line advertising.

Demystifying Blogs - Embracing Objective Communication

Will Corry The Marketingblog

James Mundell Ipsos ASI

A. INTRODUCTION – EXPLOSION IN BLOGS WORLDWIDE

Blogging has evolved with lightning speed from its recent origin - some 3 years ago - and they are...

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