Delta Air Lines, Inc.: Let Yourself Fly campaign

Although Delta Air Lines, Inc., was the number three air-passenger carrier in the early 1990s, by 1996 it was feeling the pressures of low-cost carriers such as Southwest Airlines.

Delta Air Lines, Inc.: Let Yourself Fly campaign

Rayna Bailey

OVERVIEW

Although Delta Air Lines, Inc., was the number three air-passenger carrier in the early 1990s, by 1996 it was feeling the pressures of low-cost carriers such as Southwest Airlines. Budget-conscious...