Neil Patel, Richard Branson, Sheryl Sandberg, Simon Sinek, Kayla Itsines, Chiara Ferragni, and many more...
The common denominator? Influencer!
Frequent activity in the digital sphere, quality and thoughtful selection of the content provided help us to trust them and use their knowledge and recommendations, as well as in purchasing decisions.
Challenge
People like to buy, they don't really like sales people and they listen to influencers.
How do these mechanisms work in B2B? Well... we don't love sales people.
Contact with the salesperson
Contact with the influencer
People think that they don't need a salesperson. 70% of B2B clients...