Dell Technologies: Dell X Shark Tank India

Nanda Kishore, Siddharth Rai, Prudhvi Kotagiri

Dell, the technology brand, partnered Shark Tank in India to improve its brand measures amongst a business startup audience.

Campaign details

Brand: Dell Brand owner: Dell Entrant company: MediacomIdea creation: Mediacom Bangalore Market: India Sector: Information technology Media channels: Social media, Online video, Direct marketing, Public relations Budget: 500k - 1 million

Executive summary

The startup ecosystem in India had seen tremendous growth in the previous six years. India had close to 1.86 Lakh startups as of 2022, and in 2021 alone, $42bn worth of funding was raised by startups in India. Additionally, Q1 of 2022 saw a mammoth investment of $11.7bn being pumped...

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