Dell Technologies: Dell Futurist

Prudhvi Kotagiri

Dell Technologies, a consumer durable brand, launched a campaign in India to build long-term equity, amplify the yearly Dell Futurist programme, drive registrations and build engagement.

Campaign details

Brand: Dell Brand owner: Dell Entrant company: MediacomIdea creation: Mediacom Bangalore Market: India Sector: Information technology Media channels: Competitions & contests, Social media, Online video, Online displayBudget: Up to 500k

Executive summary

Dell Futurists are young and ambitious minds who aspire to build a future where their passions are their careers. They are inspired by leaders, who help them nurture their skills and bring their passion to life.

Dell runs Futurist Campaigns under Gaming, Cinema, Art, Music, and Sustainability categories. The...

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