Dell Inc.: Dude, You're Getting A Dell campaign

In 2002 Dell Inc. experienced its first-ever yearly decline in net revenue.

Dell Inc.: Dude, You're Getting A Dell campaign

Candice Mancini

OVERVIEW

In 2002 Dell Inc. experienced its first-ever yearly decline in net revenue. In 2001 sales hit $31.9 billion, but the next year they fell to $31.2 billion. The drop in sales coincided with an overall decline in computer sales worldwide, and the mail-in computer giant was far from doomed. Still, it was at this time that Dell shifted its advertising approach, introducing its "Dude, You're Getting a Dell" campaign in 2001. The advertisements starred Steven, a "surfer dude" teen, and were intended to attract high school and college students...

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