Dell Inc.: Dude, You're Getting A Dell campaign

In 2002 Dell Inc. experienced its first-ever yearly decline in net revenue.

Dell Inc.: Dude, You're Getting A Dell campaign

Candice Mancini

OVERVIEW

In 2002 Dell Inc. experienced its first-ever yearly decline in net revenue. In 2001 sales hit $31.9 billion, but the next year they fell to $31.2 billion. The drop in sales coincided...