Deliveroo: Locals

Coolr, a social media and influencer marketing agency, increased app users, views and reach for Deliveroo, a British online food delivery company by partnering with influencers to create advertising content.

Overview

We've worked with Deliveroo for 2+ years on influencer activity, often working with celebs and macro-influencers who have huge followings to create campaigns and activations.

But, from May to December this year, we went small. Micro in fact.

This year to build on the already firm foundations in cities, the challenge was to go hyperlocal as part of the wider business's strategy to raise awareness of the great restaurants in peoples local area

We co-created a 'Locals' influencer content campaign focused on bringing awareness of Deliveroo to smaller cities and local areas across the UK. Teaming up...

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