Delivering the Local Viewer to the Multi-National Advertiser

Discusses the development of international (cable and satellite) television channels for audiences in different parts of the world, usable by multinational advertisers.

Delivering the Local Viewer to the Multi-National Advertiser

Matching programming to meet the needs of a global community

Bob Dahill, Columbia Tristar International Television

How do you deliver a programming line-up that provides multi-national advertisers...