Delivering brand experiences beyond traditional marketing channels

Brand experience isn’t just something delivered by the marketing team, it’s something that every function in a company can take charge of.

Not so long ago, brand marketing was all about product identification. Now the focus is on crafting captivating connections through the design of sensory experiences at every touchpoint. Get it right, and a brand can establish deeper connections that drive repeat purchases and build both brand loyalty and advocacy. Yet, though the focus has shifted, many channels for brand experience, both old and new, remain under-used or overlooked.

The rise of brand experience

Brand experience as a marketing tool is not new. But, with the evolution of media and the turbo-charging by digital technologies of channels used to communicate a...

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WARC helps you to plan, create and deliver more effective marketing

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  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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* Top 10 brands