Délicia: Fruits Stories

Safaa Lharti, Quods Ouaissi

Délicia, a jam and tomato paste brand, brought its characters from a previous popular TVC back to life in Morocco to promote the brand and focus on how its products are all 100% natural.

Campaign details

Brand: Delicia Brand owner: Les conserveries Marocaines DOHA Entrant company: Thenext.ClickIdea creation: Thenext.Click Casablanca Market: Morocco Sector: Sauces, seasonings, condiments Media channels: Social mediaBudget: Up to 500k

Executive summary

Délicia is the leading brand in the Moroccan jam and tomato paste market. After a long communication hiatus, the brand has decided to reactivate its presence on different media channels to gain visibility and develop its sympathy capital.

We capitalized on the characters of Délicia’s iconic TVC spot to breathe new life into...

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